Brandon McGraw

Building technology in support of helping humans be more human. I'm the co-founder and CEO of Reflective Works.

At Reflective Works, we believe the recent breakthroughs in Artificial Intelligence present a choice: we can either accelerate down the path the human to computer relationship has been headed on, or we can return to the original purpose and build technology that values and prioritizes putting people in the driver's seat of their own lives. We choose the latter path. You can read more of our story here.

My career prior to Reflective Works has always been about marrying my interests in people and technology, which I attribute to growing up as the kid everyone would call when they didn't understand their computer. In the past, I've held roles in go-to-market, product development, product marketing, and branding; leading teams at Google, Facebook, Twitch, and DoorDash.

Since I first got my hands on an MS BASIC programming guide in the early '90s, I've long maintained a hobby of writing my own software (mostly iOS apps these days). When I moved to New York City in 2011 I was taken with the beauty of the old buildings and delighted to find that so much work had gone into documenting their history. That history wasn't very accessible, however. Landmarks for iPhone put it in people's hands and is a small public articulation of my belief in how technology can enhance our experience of the world around us.

I hold bachelor's degrees in Finance and Marketing from the University of Miami and live in Brooklyn. I enjoy reading books that make me think about the world in new ways, a good run in the morning, taking photos of the places and people I love, and hosting dinners at home with my wife Whitney and our daughter, Remy.